MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. SEAMLESS SUPPORT: Seamless cups eliminate lines for a smooth silhouette. MAXIMUM COMFORT: Wide, seamless straps are cushioned for all-day comfort. CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.