The world today is at the intersection of two megatrends – Globalization and Digitalization – a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products. In the global-digital world, products are of three kinds―physical, digital, and smart machines (products that are both physical and digital, and connected to the internet)―a distinction missed by most books on strategy and global business. The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses –implications such as how to compete and how to create and capture value. With several mini case studies and over 100 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts. The book derives its underpinnings from the practice of global and digital business, while theory remains in the background. Intended specifically for an executive/professional audience, Global Meets Digital should also be of value to business students and professors learning to dip their toes into a digital world. Vinod Jain is an expert in global and digital strategy, award-winning professor, Fulbright Scholar, and author of an MBA textbook, Global Strategy . He taught at the Rutgers Business School, Newark and New Brunswick, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the federally funded Center for International Business Education and Research and Academic Director of Smith School’s Executive MBA program in China. Since leaving Maryland, he has taught in China, Denmark, Finland, Poland, and India as a visiting or term professor. His opinion pieces have appeared in The Washington Post , The Baltimore Sun , Mensa Bulletin , and Economic Times and Mint (India's #1 and #2 business dailies), among other media. In the past, he worked as a middle- and senior-level executive with American and British multinationals. Vinod has a PhD in Strategy and International Business from the University of Maryland, College Park, MS in Management from UCLA, and MS and BS (Hons) in Statistics from the Indian Statistical Institute, Calcutta. "Vinod embarks on an excellent treatise on the convergence between the physical and digital worlds. Alongside, he at once recognizes that fundamental economic principles are no longer sacrosanct; be they the concepts of scarcity and choice, or the dictates of diminishing returns to scale. What we know from textbooks are no longer textbook! Global Meets Digital challenges business leaders to think differently about strategic implications of the global-digital world." Dr. Janamitra Devan, Head of Executive Office/Chief Strategy Officer, NEOM, Saudi Arabia; former Vice President, The World Bank Group; former Director, Global Strategy Practice, McKinsey & Co. "This ‘must-read’ book for students and executives is a deeply reasoned and authoritative review of how digitalization speeds the international expansion of service providers like Netflix or Spotify, but it also covers examples of companies that provide physical products to global markets, such as Nestlé, Bosch, Starbucks, and Peloton. For the latter category of firms selling tangible products, digitalization has not only speeded up innovation, but for several it has entailed a fundamental organizational restructuring of their global operations and strategy decisions such as the choice between internal development and production versus strategic alliances versus acquiring foreign companies. The book is a "deep dive" into one of the fundamental changes occurring in business today – as evidenced by as many as 264 useful references on the subject. Yet, at the same time, it is written in language accessible to students and executives, with lessons for strategy clearly delineated. This book should be essential reading." Dr. Farok J. Contractor, Distinguished Professor in Management & Global Business, Rutgers Business School, New Brunswick & Newark, New Jersey "It is rare to find a book on business strategy that combines the scope and depth of Vinod's understanding of strategy with the rigor of academic research that is as a