How to launch a new product and achieve product-market fit without being overwhelmed. This book is a comprehensive guide to your go-to-market strategy. GTM Strategist is an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts, from companies such as: Hubspot, Miro, Figma, Metabase, CXL, and many more. The book guides you to answer questions like: Who am I selling to? - What price should I set? - What marketing channels should I focus on? - What growth techniques will take us there? In Growth and Marketing, we were taught how the “big tech” companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation. What worked for these giants ten years ago is unlikely to make you the next unicorn in the 2020s. We need a different, modern playbook for GTM. One that applies to bootstrapped startups, clever leaders in tech companies, and independent innovators. So I went on a journey. I devoted a year of my life to interviewing more than 50 experts who shared their “go-to-market” secrets. They provide actionable advice that guides you to product-market fit, complemented by my own decade of experience working with high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, along with more than 350 startups. Inside this book, you'll find: The most well-researched step-by-step guide that walks you through every element you need to start profitably selling your products: from market research to pricing, positioning, and beyond. - 135 mental models and 17 workshop templates that will help you and your team build a winning GTM strategy. - A heap of practical examples and advice by growth experts from these leading companies: Amplitude, Miro, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Foreo, Zebra BI, and many others. By the end of the book, you'll: Have a proven step-by-step GTM strategy that will make your next launch a whopping success. - Get hands-on experience from stellar GTM experts and apply them to your company. - Make decisions with confidence using field-tested frameworks and mental models. "This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit." - Wes Bush , CEO and Founder of ProductLed, and author of the bestselling book Product-Led Growth: How to Build a Product That Sells Itself. "Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible." - Sean Ellis coined the term "growth hacking" and is considered the founder of the worldwide growth hacking movement. He is the author of the international bestseller Hacking Growth. "She preaches and teaches what matters most: focus and simplicity. Too many founders get lost in ill-fitting frameworks, growth initiatives, or unlimited TAMs that simply don't work for them. Maja Voje helps correct this course with a subset of hand-picked and battle-tested frameworks created just for pre-PMF or bootstrapped companies, accompanied by critical information on when to apply which." - Dr. Else van der Berg , Product Expert at Value Rebels "This is such a well structured and accessible guide to go-to-market strategy! Maja eloquently breaks down the often complicated science of GTM and unpacks it in a way that makes it truly actionable for everyone involved in launching new products, from bootstrapped startups to large enterprises. Yes, you'll find a ton of frameworks and supporting templates, but they're communicated so clearly and supported by many real world examples that you won't need a science degree to understand them and put them into action. It's all packaged around a 6-step strategy canvas that just makes sense. Pragmatic GTM for everyone." - Ben Williams , PLGeek "Go-to-market strategy and finding product-market fit tends to be a "black box", especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams." - Robert Kaminski , Partner at Fletch, Product Marketing expert I spent 11 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, to scaleups and over 350 startups. Throughout my journey, I learned one crucial lesson: growth advice that works great for the 'big tech' does not necessarily translate into companies that are trying to find their place in the sun. So, I went ahead and rewrote the GTM marketing and growth science to embrace these nuances and find answers and progression for companies that are tackling more unknowns than knowns. They need logical and firm guidance on how to make decisions with confidence to win in their GTM e