KEEP DOGS BUSY: Fun 20+ minute activity; Revolutionary, patent pending holder stays in place to keep pets from eating frozen snacks on the floor, couch or bed; A modern alternative to freezing treats in a fillable chew toy USE STORE BRAND OR HEALTHY DIY RECIPES: Fits most store-bought dog ice cream cups, like Frosty Paws and Dogsters so they don't slide around; Or blend dog-safe ingredients (recipes included), pour into the included PupsCream cup, & freeze to serve INCLUDES 6 REUSABLE CUPS: Blend dog-safe ingredients (recipes included), pour into the included PupsCream cups, and freeze to serve; Instantly swap cups for back to back uses, unlike hard to clean alternatives EASY TO CLEAN: Made from food safe materials; Wash the serving cups in the dishwasher between uses; Finally no more messy pet treats, keep your home clean and your dog happy PETS LOVE IT: Compare to lick mats that can be chewed up, expensive bully sticks that can be choking hazards, and fillable treat toys that end up under the couch; PupsCream is a fun hands-free, mess-free solution for rewarding your dog