All-Weather Control: Our exclusive brushed cotton cord is fused in the rubber grip to wick away moisture to maintain traction in all-weather conditions. Maximum Surface Texture: Consistent texture pattern and cord increases the traction of this grip for more stability in every swing. Firm Feel: One of our firmest grips provides maximum feedback at impact to help promote more consistent swings. Multi-Material Design: for optimized performance in both hands. About Golf Pride: Whether you're a Tour pro playing a major, a rising amateur, or an everyday golfer, you can rest assured knowing you're playing the best Grip in Golf.