Randal Wimmer offers a refreshing take on entrepreneurship, steering clear of tired motivational platitudes and business clichés. Instead, he shares hard-learned lessons using real-world examples and actual business scenarios. In Good Enough, Wimmer presents a structured, repeatable startup framework that propelled his companies to penetrate new markets and secure lucrative contracts worth hundreds of millions of dollars. If you're ready to transform your entrepreneurial dreams into reality, this book is your roadmap to success! Setting itself apart from other business books, Good Enough contextualizes business theory into actionable insights and tangible startup activities. Using the Federal Government contracting industry for real-world context, Wimmer immerses the reader in a GovCon startup case study culminating in a robust market penetration strategy. By examining the launch of an actual company in a real industry, Wimmer's approach delivers a step-by-step guide that can be applied to launching any company in any industry.