Ten protocols to counteract the “chronic ease” that creates our modern epidemic of dis - ease, from a wellness industry leader who can prove they work—because he’s tested them on himself. Jeff Krasno, the founder and CEO of the global wellness platform Commune Media, thought he was pretty healthy. Though he suffered from brain fog, chronic fatigue, and bouts of insomnia, those symptoms seemed utterly normal in today’s society. When he learned he had diabetes, his first thought was, How can that be? I run a wellness company! His diagnosis propelled him to consult every expert at his disposal and engage in intensive “me-search” in order to turn his health around. On this journey, he began to form a larger picture of what’s wrong with our health in the modern world. In Good Stress —co-authored with his wife, Schuyler Grant, who shepherded him through 300-plus interviews with doctors and helped distill the results into actionable information—Jeff shares what he’s learned and outlines a practical program for readers to reset their own health. Jeff explains that the comforts and conveniences of modern life in the developed world undermine our biology. Humans evolved with Paleolithic stressors and scarcity, which conferred health and resilience. Modern life sets us up for diabetes, dementia, heart disease, cancer, and more. Chronic disease is the result of chronic ease: an endless abundance of calories, sedentary desk jobs, exposure to blue light, and separation from nature. To come back into balance, we need to thoughtfully subject our bodies and minds to the stressors we’re naturally built for. This book distills the hundreds of conversations that Jeff has had with acclaimed teachers and practitioners in mind-body wellness, including Gabor Maté, Mark Hyman, Marianne Williamson, and Dr. Sara Gottfried. Jeff gives readers uncommonly wise and relatable guidance for 10 practices to extend both our lifespan and our healthspan, including: Time-restricted eating - Cold and heat exposure - Light therapy - Eating “stressed plants” - Building our “psychological immune system” and more For each practice, Jeff shares his own experience (there’s a great story of how Wim Hof finally convinced him to get into an ice bath); unpacks the science behind it, the place it has in our culture, and the effects it has on body and mind; and explains how to undertake it safely and mindfully. “Jeff Krasno is one of my favorite teachers and a truly wise guide for growth. Good Stress beautifully reveals that so many of our stressors become our strengths. The grounded wisdom and actionable strategies make this a must-read for true well-being.” — Brendon Burchard , #1 New York Times best-selling author of The Motivation Manifesto and High Performance Habits “In Good Stress , Jeff Krasno eloquently bridges the ancient wisdom of Eastern thought with modern scientific insights. This profound work reveals how Buddhist teachings on impermanence and interconnection anticipated groundbreaking discoveries in epigenetics, neuroplasticity, and the microbiome. This book is a masterful exploration of how embracing life’s challenges can unlock our innate potential for growth, healing, and transformation.” — Deepak Chopra , best-selling author of The Seven Spiritual Laws of Success “Jeff's evolution from entrepreneur to author and thought leader embodies the transformative potential within each of us. In Good Stress , he adeptly merges mysticism with medicine, presenting deep revelations on how embracing discomfort can catalyze authentic growth and healing. Jeff's prose serves as a poignant reminder that genuine wellness emerges not from evading challenges, but from boldly embracing them with fortitude and inquisitiveness. This book stands as a road map for individuals seeking to leverage the potency of ‘good stress’ to revolutionize their health, mindset, and overall life experience.” — Gabrielle Bernstein , #1 New York Times bestselling author of The Universe Has Your Back “Jeff Krasno masterfully delves into how embracing life’s challenges can profoundly transform our health and well-being. As someone who has dedicated my life to teaching the power of growing your own food—specifically sprouting—I was thrilled to see Jeff spotlight this practice as a prime example of ‘good stress.’ The process of sprouting, especially broccoli sprouts, embodies the hermetic effect, where a little stress at the cellular level triggers powerful health benefits, including boosting our body’s defenses and activating sulforaphane production. This book beautifully guides us back to our roots, to reconnect with nature, and reclaim our well-being. It’s a must-read for anyone ready to tap into the life-changing benefits of doing hard things for a healthier, more vibrant future.” — Doug Evans , author of The Sprout Book “This groundbreaking guide masterfully blends personal anecdotes, cutting-edge research, and practical proto