This visually-led book contains a global selection of the best graphic design studios' work for the fashion industryfrom packaging and lookbooks to swing tags and invitationswith exclusive insights from bothclients and designers. The book reflects the exciting graphic developments in the field of fashion. Before graduating from Central St Martins, London, Jay Hess studied graphic design in North Carolina State University. He has worked as a designer for a number of years, in the US and UK. He now runs the London-based studio byBOTH with Simone Pasztorek. Born in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients.