Nothing will benefit An irresistible guide to the meat you eat human health and increase the by the world's most fun and famous chances vegan. for survival of life on earth as much as the evolution to a vegetarian diet. —Albert Einstein Where's the beef? In the news, that's where. More than ever before, meat is making headlines. Contamination cases are on the rise, obesity has become pandemic, and industrial livestock farming is the cause of 20 percent of all greenhouse emissions. It's no wonder that vegetarianism has moved from the fringes to the mainstream as evidence accumulates in favor of the many benefits of meatlessness. But 10 Excellent Reasons to Think Twice About Meat is not just for vegetarians, it's for everyone who wants to make informed choices about the food they consume. Multi-platinum musician Moby, one of the world's most famous vegans, brings together ten of the country's leading foodies, doctors, policy makers, business leaders, and activists to create a smart, concise guide to what you should know before you eat meat. Combining hard-hitting facts with a light touch, each chapter is studded with quotes from famous vegetarians, fun facts, and other irresistible food for thought. For the millions of Americans who are questioning the meat in their diets, this is the fun, accessible guide to setting down the sirloin and reaching for the tofu. Moby , one of the world's most critically acclaimed and commercially successful musicians, has been making music since he was 9 years old. He started out playing classical guitar and then went on to play with seminal Connecticut hardcore punk group The Vatican Commandoes when he was 13 before dj'ing after leaving college and becoming a fixture in the late 80s New York house and hip-hop scenes. Moby released his first single in 1991 (listed as one of Rolling Stone's best records of all time) and has been making albums ever since. Known for his political and social activism, he has been a vegan for more than fifteen years. Moby lives in New York City. Miyun Park is the executive director of Global Animal Partnership. Previously she served as Vice President, Farm Animal Welfare, for the Humane Society of the United States and its global affiliate, Humane Society International (www.humanesociety.org). She has helped to bring greater interest in and policy changes for the well-being of animals raised for meat, eggs, and milk into corporate board rooms, international investment banks, multilateral organizations, courthouses, and legislatures. Miyun has spoken on behalf of farm animals throughout the United States and in China, India, Croatia, Korea, Belgium, Egypt, and Italy, and has published dozens of articles and reports on animal agriculture and farm animal welfare, including an essay in Peter Singer's In Defense of Animals: The Second Wave and a chapter in State of the Animals IV: 2007, co-authored with Dr. Andrea Gavinelli of the European Commission. She is a board member of Global Animal Partnership (www.URLTOCOME.org) and Farm Forward (www.farmforward.com), and serves on the editorial board of the Gateway to Farm Animal Welfare, a web portal created by the Food and Agriculture Organization of the United Nations. She lives in Washington D.C. Brendan Brazier , two-time Canadian 50km Ultra Marathon Champion, raced Ironman triathlons professionally for seven years before becoming a bestselling author on performance nutrition (The Thrive Diet, Penguin 2007) and the creator of Vega (http://sequelnaturals.com/vega), an award-winning line of whole food nutritional products. He is one of only a few professional athletes in the world whose diet is 100% plant-based. Named one of the “25 Most Fascinating Vegetarians” by VegNews magazine and one of the “Top 40 under 40” by Natural Food Merchandiser, Brendan has lectured on the role that food plays―in our health and that of the environment―throughout North America (www.brendanbrazier.com). Brendan splits his time between Los Angeles, CA and Vancouver, Canada. Lauren Bush is the chief executive officer and co-founder of FEED Projects (www.feedprojects.org), a charitable company with the mission of creating good products that help feed the world. Each FEED bag sold provides hungry children with school meals through the United Nations World Food Program (WFP). Lauren has been an Honorary Spokesperson for WFP since 2003, and has traveled to Guatemala, Cambodia, Lesotho, Sri Lanka, Chad, Tanzania, Rwanda, and Honduras to help in the fight against hunger and created the initial FEED 1 bag. As a model, Lauren has carved her own niche in the fashion world and was featured on the cover of various publications such as Vogue, Vanity Fair, Glamour, Tatler, W, and Town and Country. She now resides in New York City, where she works on FEED and other socially conscious and eco-friendly projects, such as a women's wear line she designed called Lauren Pierce, which utilizes environmentally-friendly an