Reduces Damage: This hair dryer has ceramic coating which helps reduce damage over-styling with even heat distribution making styling fast and easy Less Frizz: Ionic Technology gives you the power to create a salon-styled finish. Less frizz, for shiny, healthy-looking hair Soft Touch: Add volume easily, play up curls and waves, or go for a classically beautiful blowout with this blow dryer. Professional 8ft. cord provides a full range of motion All Hair Types: 1875-Watt. 3 heat/ 2 speed settings for complete drying and styling flexibility. Cold shot button releases cool air to lock in the style Precision: Added concentrator and volumizing diffuser attachments. Removable, easy to clean filter for longer life