In the late 1890s James Heddon cast his hand-made lure into a Dowagiac, Mich., pond and the ripples are still expanding. It marked the beginning of a new era – the artificial fishing lure era. Founded in 1902, Heddon was one of the pioneer manufacturers of artificial fishing lures. This new title (Volume I of III) examines in great detail each of the over 400 Heddon lures that were featured in Heddon’s annual catalog for the 82 years that they called Dowagiac home. This 560 page book also has chapters on colors, lures of special interest and more. With over 400 color pages, it’s sure to be the ONE book that everyone interested in Heddon lures must have. The book will be an 8.5 x 11-inch, coffee-table style with a deluxe hard bound cover featuring glossy, double-coated pages allowing for superior photo reproduction. Joan Lyons was born Joan Jolley, in East Lansing, Michigan. Other than the 3 years (1950-1953) she lived in Hawaii with her mother and brother, while her father was a dentist on the army base of Schofield barracks, she lived in East Lansing. She met her husband to be, Don Lyons while they were students at Michigan State University, and moved to his home town of Dowagiac Michigan after they were married in 1968. They have 2 children, Lance and Shannon and one grandson, Lucas.