Hospitality hiring isn’t just about filling roles and hitting vacancy targets – it’s about finding the people who’ll make your brand come alive. Help Wanted is an unorthodox hiring guide that reimagines the interview, turning it from a transactional process into one of transformative human connection. Packed with unconventional frameworks, real-world examples, and practical techniques, it shows you how to spot the people with the super skills to turn service into something soulful for your brand. This book gives you the tools to: Look beyond soft skills to unearth the that spark human magic - Ask story-rich questions that reveal character, not rehearsed answers - Hire people who bring presence and authentic hospitality to every interaction - Craft a culture that thrives on connection over compliance - Build remarkable teams that create unforgettable guest experiences and brand stories  ' Help Wanted is a breath of fresh air in a world of stale HR doctrine. It refuses to treat people as data points or hospitality as performance. Instead, it reclaims the soul of service - the spark that turns ordinary encounters into unforgettable experiences. In these pages, you'll find a brave, human-centric alternative to traditional hiring: one that celebrates curiosity, kindness, and courage as competitive advantages. Nicole doesn't just challenge the status quo; she offers a practical, poetic roadmap for building teams that thrive. A people-centric future of hospitality is surely what we all crave at a soul level. Read it not as a manual, but as a manifesto for hiring human magic.' - David Carruthers , hospitality strategist and mentor, and founder, Future of Hospitality ' Help Wanted is the guidebook maverick leaders have been waiting for. It's packed with practical tools to help you hire for human magic. At Hospitality Mavericks, we believe the best leaders know that people are their greatest advantage - and work hard to hire, nurture, and lead them with heart and kindness. If you want to build a profitable business as a force for good and dare to be different, this book is for you - because mavericks hire for impact: people, community, and the planet.' - Michael Tingsager , host and creator of the Hospitality Mavericks podcast and Head of Customer Experience, noon 'In Help Wanted , Nicole taps into a powerful idea - one with the potential to transform the hospitality industry from the inside. She reminds us that the magic we strive to create for our guests begins long before they arrive. It starts with how we recruit. To deliver unforgettable guest experiences, we must make our hiring process just as thoughtful, personal, and human. That means taking the time to handpick those rare individuals who naturally bring warmth, authenticity, and a genuine human connection to every interaction.' - Larry Korman , CEO, hotel aka + aka hotel residences ' Help Wanted is the book our industry has been waiting for. It redefines hospitality from the inside out - reminding us that true luxury begins with how we hire, nurture, and honour people. This is HR with heart, courage, and soul.' - Paulo de Tarso , restaurateur and founder, Paulo de Tarso Hospitality 'Every hospitality leader needs to read Help Wanted because doing the same thing over and over and expecting different results is, as they say, the definition of insanity. Nicole has always been an HR rebel, and in her exciting new book, she shows from experience how we can all break free from tired recruitment norms and create our own human magic. This is true "hearts and minds" material - a guide to making the difference we all strive to achieve for our people, culture, and businesses.' - Lizzie Bullen , Group People and Culture Director, Iconic Luxury Hotels 'This book is a genuine standout. It makes you think differently, see possibilities where others see barriers, and reminds you what authentic leadership looks like. Nicole's insights are fresh, practical, and full of heart, capturing the same energy and vision she brings to any room. Every travel and hospitality leader will find a new perspective and renewed purpose in these pages. Help Wanted is an instant addition to my "Lucy Library" - the books that inspire me to lead with more humanity and courage. Read it, share it, and let it challenge you to lead with heart.' - Lucy Wedderburn , Group Head of People, Virgin Limited Edition ' Help Wanted is a breath of fresh air in a world of stale HR doctrine. It refuses to treat people as data points or hospitality as performance. Instead, it reclaims the soul of service - the spark that turns ordinary encounters into unforgettable experiences. In these pages, you'll find a brave, human-centric alternative to traditional hiring: one that celebrates curiosity, kindness, and courage as competitive advantages. Nicole doesn't just challenge the status quo; she offers a practical, poetic roadmap for building teams that thrive.