NATURAL GOLDEN SHADES - The D (Golden) shade offers golden blond or brown highlights, depending on the degree of shade choice. A permanent ammonia-free coloring made with organic herbal extractsfor an intense, bright and natural result. Herbatint’s gentle formula allows you to lighten your natural hair color up to a maximum of 2 shades. Not just color, works to restore vitality and healthier, naturally beautiful hair. HAIR HEALTH MATTERS - Our unique formula with 8 organic herbal extracts tone and enhances color. It is clinically and dermatologically tested on sensitive skin. Crafted with NO alcohol, ammonia, resorcinol, parabens, gluten, SLS, or Phthalates. NEW PACKAGING - MORE PRODUCT: Same formula, now in eco-friendly packaging. We've reduced our packaging footprint and increased product volume. Includes a larger sample of our Royal Cream Conditioner for multiple uses. FADE-DEFYING: Experience enduring & long-lasting color that thoroughly covers gray hair. Choose the perfect shade for you from 28 available shades that will effectively tackle stubborn grays without harming your hair. WE CARE - Crafted with gluten-free, non-GMO ingredients, our product is eco-friendly, cruelty-free, and suitable for vegans. Packaged in recycled materials, our resealable bottles let you use what you need and save the rest for future applications.