In Heuretics —he defines the word as the "branch of logic that treats the art of discovery or invention"—Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia. Like his widely acclaimed Applied Grammatology and Teletheory , Ulmer's newest volume offers applications of theory of interest not only to scholars but also to those working at the intersection of text and technology. Part One presents a reading of the history of method in the context of grammatology, a reading based on more than two decades' experience in teaching the classics of method from Platos Phaedrus through Descartes's Discourse on Method to modernist vanguard manifestos. Part two applies the poetics of method to the invention of rhetoric for a new computer literacy. Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method . . . [A] stunning performance. ―Tom Conley, Philosophy and Literature A book like Ulmer's, that aims to put theory to use to create a generative apparatus for the writer's invention, is a breath of fresh air for me. I don't know of anybody who has tried to make of post-structuralist theory a heuristic in anything like the comprehensive way that Professor Ulmer does in Heuretics . ―Eugene K. Garber, State University of New York at Albany A book like Ulmer's, that aims to put theory to use to create a generative apparatus for the writer's invention, is a breath of fresh air for me. I don't know of anybody who has tried to make of post-structuralist theory a heuristic in anything like the comprehensive way that Professor Ulmer does in Heuretics . -- Eugene K. Garber In Heuretics--he defined the word as the 'branch of logic that treats the art of discovery or invention' --Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia. Gregory L. Ulmer is professor of English at the University of Florida, Gainesville. He is the author of Applied Grammatology . Used Book in Good Condition