A journey into the archives of the most important design agency in music history, including never-before-seen photos of the biggest names in rock rock 'n' roll Hipgnosis created some of the most innovative and surreal cover art of the 1960s, 70s, and early 80s for the biggest names of the era―Pink Floyd, Led Zeppelin, Wings, Yes, Genesis, 10cc, Peter Gabriel, Bad Company, Syd Barrett, and Black Sabbath, to name just a few. The sublime prism cover for Pink Floyd’s The Dark Side of the Moon continues to be one of the most pervasive images in all popular culture. Hipgnosis’s highly conceptual approach and graphic appeal earned them five Grammy nominations for cover design, and they profoundly influenced not only the history of music, but also all other creative fields from advertising to fashion. Hipgnosis Portraits explores an endless stream of creative ideas in two sections. Part I, "Imagination," tells the story behind the artwork from germination through to the final sleeve design, supported by a wide array of archival materials. Part II, "Realization," contains beautiful and extremely photographic portraits of the musicians the agency counted as clients. Several of these images were taken but not used for projects and have remained buried in archives ever since. The book is filled with playful, abstract compositions from a remarkably prolific collective that redefined the possibilities of concept-driven art and design. 366 illustrations in color and black-and-white "This fascinating book showcases the photo and design talents of perhaps the most influential design collective in album art history....Powell's recollections are as charming as the final photos are intense." ― USA Today "Consider it a coffee table book for rock fans who bliss out on something stronger that coffee....If anything, gazing at the charged images from Hipgnosis's glory days, I'm reminded of how much we have lost. Vinyl fanatics have succeeded in reviving the LP, but I'm not sure if commercial pressures of any sort could ever bring back the free-spirited covers that, for a brief spell, created much of the mystique of classic rock." ― The Daily Beast "Powell's notes and curator photographs provide a personal tour of his decades-old flat file, sharing never-before-seen outtakes and mock-ups from some of the greatest albums of all time." ― Burnaway " Hipgnosis Portraits is a collection of both seminal album covers and the lost photo shoots, as well as the stories behind them―working intimately with the bands to conceive and execute their creative visions." ― Entertainment Weekly "Pre-Photoshop, Hipgnosis pioneered double-exposure and montage techniques to turn photos into “Wow, dude!” moments. . . . Along the way, Hipgnosis compiled a hefty file of music portraiture―clients ranging from the Rolling Stones to Olivia Newton-John―much of it unseen until now." ― American Photo Aubrey "Po" Powell co-founded the design agency Hipgnosis with Storm Thorgerson in 1968, creating over the next 15 years some of the most iconic record covers for artists such as Pink Floyd, Led Zeppelin, Paul McCartney and Genesis. Powell is currently art director for Pink Floyd, responsible for designing and curating the record-breaking exhibition "Pink Floyd: Their Mortal Remains," which premiered for five months in 2017 at the V&A in London. Robert Plant is the singer, songwriter, and musician famous for being the lead singer of Led Zeppelin.