1:64 First Editions Since 1968, Hot Wheels cars have thrilled the kids who grow up with them, and the adults who collect them. What makes Mattel The World’s Coolest Car Company is that each car is fast, strong and sturdy. This Hot Wheels vehicle is made for play! Get a piece of that high-octane joy for yourself, or give it to someone who loves awesomely detailed die-cast cars in 1:64 scale.