The follow-up to How to Talk about Legacy Giving dives deep into the art and strategy of reaching out to potential legacy donors. How to Engage Potential Legacy Donors is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving. What you’ll discover: Outreach techniques : Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving. - Building connections : Uncover how to sensitively enquire about legacy interest— and get people to let you know their intentions. - Real-world examples : Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies. Excited to get your hands on How to Engage Potential Legacy Donors: Your Guide to Legacy Lead Generation ? Order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts!