This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of! "This book contributes greatly to the literature outlining the road map that should be followed in order to establish a successful franchise system. It is by no means comprehensive, and you will find many volumes addressing the same or similar issues. But this book serves as a great introduction to the topics any new franchisor should consider and address when creating a franchise model. Follow its recommendations, and you cannot go wrong." ~ Kevin P. Hein , Chief Development and Strategy Officer of Alexius, LLC. There are many fantastic books on franchising, and I am fortunate in that I can count many of the top writers in the space as acquaintances, some as colleagues, and even a select few as friends. 
 
 I set out to write How and Why to Franchise Your Business because I felt like there was a missing piece in the franchise literature; real world advice about determining if you should franchise, what the real benefits and drawbacks are, and, most importantly, actionable items. Within these pages, I am pleased to offer you, in addition to my experiences, things like first-call scripts, sample annual advertising budgets, and a step-by-step recruitment process. 
 
 I hope that you find this book beneficial as you consider entering this industry, or if you have already taken the plunge. Please consider me a resource if you need help going forward, and stay tuned for my upcoming book Twenty Questions Every Franchisor Asks! 
 
 Michael A. Peterson
 "This book is an extremely easy read, and it is written in a casual style that is easy to follow and digest. It contributes greatly to the literature outlining the road map that should be followed in order to establish a successful franchise system. Follow its recommendations, and you cannot go wrong." ~ Kevin Hein, Chief Development and Strategy Officer, Alexius, LLC Michael A. Peterson is the President and co-founder of Franchise Beacon, one of the country's premiere franchise consulting firms. He has been in the franchise industry since 2006, and is versed in every aspect of franchising. Over his career, he has helped lead many franchise brands from start-up to top in their sector. He often engages in speaking and teaching on the subject of franchise foundations, sales, and compliance.