New Version Available: How to Craft a CEO Brand on LinkedIn, 2023 Edition: Create a Powerful Personal Brand, Build Your Audience & Get the Visibility You Deserve Yes, you can leverage LinkedIn’s potential for yourself and your company with a process that is straightforward, actionable, and delivers results. What if you could translate your personal brand to build trust and momentum for yourself, your company, and its stakeholders? If there was a strategic way to increase your ability to make an impact by expanding your reach beyond people who already know you personally? With two decades of marketing success, Judy Schramm, CEO of a social media agency that specializes in creating strong personal brands for CEOs and their leadership teams, shares how to maximize your personal leverage and give your business the greatest advantage, by building strategic online visibility, including: Profile: Everything you need to know to craft each section of your profile, so it speaks directly to the people that you want to engage with. - Network: Getting connections is easy, but don’t focus on quantity as much as quality. Here’s how to build a network of people you care about, where the relationship has meaning to you. - Relationships: Learn how to move beyond connection into active engagement on LinkedIn. - Thought Leadership: Steps to becoming a thought leader, which raises the visibility and credibility of you and your business and positively impacts everything from sales to pricing to recruitment. - Strategies for Specific Situations: Tailor what you do on LinkedIn to accomplish your business goals, from lead gen to product launches to recruitment and more. With this book, you’ll craft your brand authentically, so it reflects who you are and delivers the information you want people to have about you. And when you do that effectively, you attract the right people and get them excited about doing business with you. "Judy Schramm has provided executives a comprehensive, accessible "how to" for crafting their personal brand on LinkedIn. In addition to being eminently practical, it answers the more important questions regarding strategy that, when followed, will lead to greater visibility and influence." ― Chris Joyner, Principal, Joyner Advising Group "This is an attractively presented and quickly readable LinkedIn usage overview that goes well beyond basics, to personal branding and product marketing. It's very well-written and easy to move through, follow, and refer to." ― David Barie, Senior Research Analyst, The Washington Post "If you are pursuing your career earnestly, why are you using LinkedIn casually? Judy Schramm and her team at ProResource offer this guide to help you increase your ROI from LinkedIn: with sincere intention and intelligent action." ― Artie Isaac, CEO Peer Group Leader Book and cover design by Katia Pembayun. Judy Schramm is the CEO of ProResource, and her network includes more than 21,000 followers on LinkedIn and 4,500 on Twitter. She has been named a Top 10 LinkedIn Marketing Superstar; she blogs and speaks often at industry events. Founded in 2007, ProResource is a social media agency that creates strong personal brands for CEOs and their leadership teams. Their clients include hundreds of executives at Fortune 500 companies as well as funded startups and more established businesses.