Yes, you can leverage LinkedIn’s potential for yourself and your company with a process that is straightforward, actionable, and delivers results. What if you could translate your personal brand to build trust and momentum for yourself, your company, and its stakeholders? If there was a strategic way to increase your ability to make an impact by expanding your reach beyond people who already know you personally? In this update to the 2020 book, Judy Schramm, CEO of a social media agency that specializes in creating strong personal brands for CEOs and their leadership teams, shares how to maximize your personal leverage and give your business the greatest advantage, by building strategic online visibility, including: Profile: Everything you need to know to craft each section of your profile, so it speaks directly to the people that you want to engage with. Network: Getting connections is easy, but don’t focus on quantity as much as quality. Here’s how to build a network of people you care about, where the relationship has meaning to you. Relationships: Learn how to move beyond connection into active engagement on LinkedIn. Thought Leadership: Steps to becoming a thought leader, which raises the visibility and credibility of you and your business and positively impacts everything from sales to pricing to recruitment. Strategies for Specific Situations: Tailor what you do on LinkedIn to accomplish your business goals, from lead gen to product launches to recruitment and more. And, the update includes a new chapter with practical tips and steps for using ChatGPT (or other AI writing tools) to enhance your profile, brainstorm content, and write first drafts for you. With this book, you’ll craft your brand authentically, so it reflects who you are and delivers the information you want people to have about you. And when you do that effectively, you attract the right people and get them excited about doing business with you. "LinkedIn continues to be the place where business relationships start and grow, and is the place where CEOs and business leaders can best demonstrate their personal brand. This book provides all of the things you need to consider to demonstrate who you are and why people should do business with you, and includes some secrets that you won't find in other places. I encourage you to use it so that your personal brand can get out there." ― Fred Diamond, Co-founder, Institute for Excellence in Sales.