A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and non-profit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including: - where ideas came from, whether instant inspirations or 2am breakthroughs - different directions that were considered - how initial roughs were influenced and shaped by the principles of good design and the realities of the client - how the final design was adapted to use in various formats, from brochures and business cards to trucks and street banners Includes the design strategies of: Agnew Moyer Smith for Pittsburgh Children's Museum Archetype Studio for Eudora Carbone Smolan Associates for Chicago Orchestra Hall Carlos Segura for Gene5 Chermayeff & Geysmar for TimeWarner Enterprise IG for Detroit Edison frog for frog's new identity IBM for e-commerce Imaginary Forces for The Island of Dr. Moreau Landor Associates for Banco Bradesco Malcolm Grear Designers for The Presbyterian Church Metadesign Berlin for Volkswagon Netscape/ MetaDesign San Francisco for Netcenter Pentagram New York for Fashion Center New York Pentagram San Francisco for Sony Metreon Petrula Vrontikis for Two Lane Media Qwer for Expo2000Hannover Raymond Pirouz for Raymond Pirouz Identity Selbert Perkins Design for L.A. World Airports Skolos Wedell for Supersonic Stan Evenson Group for ERAS Center The Leonhardt Group for Experience Music Project For over 18 years, Gregory Thomas has been the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy that specializes in corporate communications literature and direct response materials. The award-winning company produces a diverse range of strategic marketing support collateral for an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, the Australian Tourist Commission, and MCA/Universal Pictures. For the last two years, Thomas has also been the Chair of Graphic Design at Art Center College of Design in Pasadena, and for the past six years he has maintained the position of Instructor of Identity Systems there.