You want people to like you. You want people to agree with you. You want to win—and you want them to win too! Create that win/win. Turn disagreements into agreements. Create positive situations that bring positive outcomes. If you service customers, or if you manage those who service your customers, improve productivity and increase profits. Be more persuasive. Convince people you have the answer. Avoid alienating people. Choose the perfect words. In this entertaining story, you will find a communication and persuasion toolbox filled with many dozens of time-tested methods to move people to your way of thinking. With over forty years of sales and management experience, Phillip J. Stone has mastered key persuasion techniques, including how to tap into the thoughts of others. You will find the simplest, yet most powerful techniques in How to Not Lose Friends and Fight with Other People.