What if the best negotiators aren’t in boardrooms—but in booster seats? In How to Negotiate Like a 4-Year-Old , veteran procurement executive Keith Woody takes you on a hilarious, insightful journey into the instincts we forget and the tactics we once knew—before PowerPoint decks and legal redlines dulled our edge. Drawing lessons from juice-box negotiations and aisle-seven standoffs, this book reveals how charm, persistence, emotional intelligence, and timing—skills all mastered by preschoolers—can transform professional outcomes. Whether you're navigating million-dollar contracts or trying to get your kid to eat broccoli, this book will remind you how to simplify your ask, hold your ground, and maybe even enjoy the process. It’s time to rethink how you influence, persuade, and win—one giggle, trade-off, and “no” at a time.