Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling ). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond. These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer. Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as: • Developing your personal “brand” • Self-coaching • Time management and the planning process • Setting the right goals • Foundations of effective influencing • Asking the right questions • Collaborative negotiation • Prospecting with purpose • Appeals to the customer and persuasive delivery • Managing relationships Gold Award Winner in the Axiom Business Book Awards Jeremy Cassell has worked as a freelance trainer for twelve years. Before that he earned his stripes as National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. He has worked as a TEFL teacher and is an NLP master practitioner and trainer. Tom Bird’s business career stretches over twenty years and spans sales and sales management as well as personal development and performance improvement. To supplement his business experience, Tom qualified as a master practitioner of NLP (the study of modeling success) and achieved a post graduate diploma in coaching and development.