Crafted for Men’s Skin: Specifically created for fair skin tones with cool, pink undertones, this shade delivers a soft, balanced complexion inspired by laneige cushion foundation and korean foundation stick technology. It seamlessly blends to refine your complexion and give a natural, healthy radiance that feels weightless and breathable. SPF 25 Protection for Daily Wear: Acts as a sunscreen foundation for face with SPF 25, providing reliable protection from sun damage and pollution. Perfect for men looking for an effortless oil free foundation they can use daily—indoors or outdoors. Waterproof & Sweat-Resistant: Designed for long days and humid weather, this self adjusting foundation resists sweat and transfer like a professional airbrush flawless foundation. Ideal for active men who want lasting coverage without constant touch-ups. Buildable, Breathable Coverage: Inspired by it cosmetics your skin but better foundation, this formula evens out skin tone, reduces redness, and conceals imperfections with buildable layers while feeling light on your skin. Works perfectly as a concealer for men too. Hydrating & Non-Drying: Infused with nourishing ingredients found in makeup foundation for older women, this formula provides continuous hydration to prevent dryness, tightness, or flaking, leaving your skin refreshed throughout the day. No Cakey Finish, Just Real Skin: Offers a smooth, second-skin finish—no heaviness, no patchiness, and no visible residue. Inspired by soft glam satin foundation, it delivers an effortlessly natural look for daily wear. Elevate your daily grooming routine with Hues for Him Foundation, meticulously crafted for the modern man. This foundation offers robust, waterproof coverage that lasts up to 12 hours without a touch-up. Infused with SPF 25, it shields your skin from harmful UV rays while providing a natural, matte finish. Quick Use Guide: Start with clean, moisturized skin. Apply evenly with fingertips. Blend outward for a natural finish.