Entrepreneur, motivational leader, and internationally recognized public speaker Sterling Hawkins shows readers how to get comfortable with discomfort to create breakthrough results in life and business using his #NoMatterWhat system for transformative change. If you’re like most people, you probably shy away from discomfort. But the uber-successful—from elite athletes to billionaire founders and famous entrepreneurs—do the exact opposite. They know that discomfort can be high-octane fuel for performance or the most direct path to their goals. And they’ve learned how to turn rock bottom into one of life’s greatest gifts. You can, too. Entrepreneur Sterling Hawkins has spent his life coming back from the brink to sell companies, finish ultramarathons, and realize goals through his #NoMatterWhat system for achieving larger-than-life results. Now it’s your turn. This book will show you how to: Expand your reality - Commit so deeply that there’s no going back - Surround yourself with those who hold you to your potential and nothing less - Use roadblocks to your advantage - Flow, flex, and pivot to the best possible outcome—no matter what The journey you are invited to embark upon will not be comfortable. But it will be extraordinary. Welcome to the hunt. "Growing, changing and innovating in today's fast-paced world is no longer optional; it's mission-critical. Hunting Discomfort illuminates a pathway to breakthrough results for you, your team or your company, regardless of what is standing in your way. It's how you innovate, #NoMatterWhat!" — Josh Linkner, 5-Time Tech Entrepreneur, New York Times Bestselling Author, Venture Capital Investor "Discomfort, like it or not, is where all growth happens. Instead of waiting until you or your company "need" to grow — this books gives you the keys to unlock that growth on your terms, so you're able to call on it no matter what stands in your way." — Ryan Estis, Ryan Esitis & Associates "It's easy to opt for more comfort and certainty in health, life and business. This book breaks the mold and shows how we not only need discomfort, but can use it as a pathway to the results that we've always dreamed. A critical read for mid-life males and anyone else with a drive to reach that next level." — Greg Scheinman, performance coach, author The Midlife Male, speaker "Innovation is about having the creative courage to dare to dream what others cannot — not an easy task in the face of tech disruption, civil unrest and even global uncertainty. Hawkins captures the essence of what it really takes to innovate, to change and grow at a time when many individuals, companies and the world need it more than ever." — Sara Frasca, Award Winning Entrepreneur, Former Corporate Executive, and Owner of Point Northeast Business Coaching "The best companies in the world are skilled at turning difficult customer situations into positive ones. Hunting Discomfort is a handbook for us all to be able to do the same: to take any circumstance we're dealing with and create breakthrough results." — Shep Hyken, NYT bestselling author, customer service and experience expert "Change in the world today is not only constant, but speeding up! It's unavoidable and often difficult and unexpected. During these times, Hawkins shares the keys to keep up and breakthrough with practices that anyone can grab onto and use to immediately inject transformative results. The steps he shares will unleash the ultimate potential inside any reader and any organization." — Cassandra Worthy, Speaker and Author, CEO of Change Enthusiasm Global "To win, we need to play offense and hunt discomfort instead of waiting until it seeks us out, underprepared, under skilled and even unready in today's all too uncertain world. Hawkins not only proves it, but shows you the way." — Paul Epstein, Bestselling Author, The Power of Playing Offense; Leadership Keynote Speaker; Former NFL and NBA Executive "We all have goals we want to achieve. And in between where we are now and where we long to be, there's a long list of reasons, excuses, and justifications. We must get past those obstacles to live the life we want. This book shows you the way." — Ted Ryce, Celebrity trainer and host of the Legendary Life Podcast "The 21st century is being reshaped at an accelerated and unprecedented pace. Sterling, in 'Hunting Discomfort', reminds us that our ability to achieve our own human potential has not changed. Today, because of the tools Sterling lays out, we have a greater opportunity to embrace the change, discomfort and challenges. I have used 'Hunting Discomfort' as an essential resource to help me lead and inspire others to create meaningful and impactful experiences in the workplace." — Eric Rodriguez, Chief of Staff, Intel "Data can give you a direction, but the actions in Hunting Discomfort will take you there. Thanks for the guide, Sterling!" — Scott Taylor, The Data Whisperer, MetaMeta Consulting "A