I Ran Into Some Trouble

$30.00
by Peggy Caserta

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Peggy Caserta, founder of the famous Haight-Ashbury hippie boutique Mnasidika, and lover and girlfriend of Janis Joplin, was a Louisiana homecoming queen turned airsick stewardess who eventually landed in 1960s San Francisco and set up shop. Her store was a hang-out for The Grateful Dead and Big Brother and the Holding Company; it was where Wes Wilson's posters hung and Bill Graham sold concert tickets and Owsley's LSD was enjoyed.Caserta's world of psychedelic peace, love, LSD, and rock kaleidoscoped into bereavement, heroin addiction, prison, and desperation. She was hated, betrayed, and self-exiled, and after many, many years has recovered, returning home to the bayou to care for her mother with dementia.Now Caserta is giving a new generation an inside-look into a revolution--both countercultural and personal--in her new memoir. It's the celebration of a transitional time in history, and an attempt at redemption. "A chronicle of Caserta's life before, with and after Joplin, I Ran into Some Trouble is a riveting cautionary tale of the wild ride and dark side of the counterculture." -- Rolling Stone, October 2018 issue "Considers the whole of Caserta's life, each era as carefully considered and vividly drawn as the headiest days of Joplin, the Grateful Dead,and Mnasidika, Caserta's Haight-Ashbury hippie boutique that dressed the new rock stars and brought the money its owner would need to keep pace, in so many ways, with a newly famous sometime lover ... all of itchronicled in her memoir in a wry, funny voice." -- Greg Evans , VULTURE "Peggy Caserta is a genuine wild child of her time." -- David Dalton , a founding editor of Rolling Stone Magazine , author/co-author of twenty-four books and a number of biographies on James Dean, Jim Morrison, Janis Joplin, Sid Vicious, the Rolling Stones, Steven Tyler and Andy Warhol "It's an amazing story: sweet Southern girl comes to San Francisco in the early '60s and begins a store, Mnasidika, that comes to epitomize the rising tide of the Haight-Ashbury counterculture, so influential that it pushes Levi Strauss into producing bell bottom jeans. She becomes Janis Joplin's lover, lives the high life, and then crashes and burns through decades before righting herself. An intense lap around the life track touching all the possibilities." -- Dennis McNally , Author of A Long Strange Trip: The Inside History of the Grateful Dead and Desolate Angel: Jack Kerouac, the Beat Generation, and America "An unforgettable portrait of genius, grit and demons ... I Ran Into Some Trouble is a run into '60s music history, delicious rock n roll dish, sizzling Janis Joplin anecdotes and just a whole lot of fun. Maggie Falcon and Peggy Caserta vividly recreate Caserta's catalytic role in the mad, psychedelic Summer of Love from her front and center seat inside her blue jean store in Haight-Ashbury. We see the rise of The Grateful Dead, Big Brother and the Holding Company, Bill Graham's rock empire, and all else birthed in San Francisco in the 1960s." -- Ann Louise Bardach , PEN Award-winning journalist and author of Cuba Confidential, Without Fidel and Vicki "This memoir isn't about apologies." -- Foreword Reviews , July/August 2018 Issue Best known for the influence of her store, Mnasidika, and her association with Janis Joplin, Peggy Caserta has the devil's own luck. Relentless and relentlessly unafraid to use all the advantages at her disposal, her story is a wild ride. I Ran Into Some Trouble bypasses the scandal sheets to explain Caserta's perspective on a life thoroughly lived. Caserta focuses on her journey from being a small-town Louisiana girl to becoming a fashion, culture, and tabloid sensation to finding her place as a quiet retiree and parental caretaker. Careful to centralize her own life, she steers clear of overreliance on her celebrity connections. She digs into the elements of her life that happened outside of the public view, as she hustled to make something of herself and keep that sense of self intact through grief, loss, abuse, and addiction. Her meteoric rise as a fashion powerhouse and cultural influencer is shadowed by debauchery, troubled relationships, financial instability, health problems, and addiction. Yet, unlike some of her peers, Caserta survived, not unscathed, but relatively intact. Why is a question even she can't fully answer. In many ways, I Ran Into Some Trouble is Caserta's reclamation of her own story, a second chance. While there's some egret for the decisions she abdicated during the worst of her addiction, this memoir isn't about apologies. Rather, Caserta focuses on telling her story her way and owning it. The experience is less salacious and infinitely more astonishing in the scope of what she did, what was done to her, and what she got away with. --Foreword Reviews, July/August 2018

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