Adding a plump effect and juiciness in one, ICONIC London's Butter Glaze Lip Balm is released as part of the brand's Valentines Day edit but will revamp your look year-round. Formulated with peptides and shea butter, the high-shine balm works to soften and provide touchable bounce to your pout while depositing a flattering swipe of colour. With a just-melted look, the moisture-rich glaze glides on easily and enviably, visibly smoothing fine lines and boosting the look of volume. It also delivers antioxidant protection for a healthier lip feel whenever you apply (and in-between!).