A lipstick-balm hybrid, ICONIC London’s Melting Touch Lip Balm delivers hydration, kissable shine and a wash of sheer colour with every swipe. The pillow-soft formula melts across your lips to leave them with a smooth, plumped appearance. Enriched with vitamin E, acai oil and vegan collagen, the balm nourishes and moisturises your lips, while providing balmy, non-sticky pigment with a glass-like shine. Choose from five pout-enhancing shades, perfect for every occasion.