SALON QUALITY CARE - Formulated and produced in Italy, this gentle shampoo leaves your hair incredibly soft and radiant while providing immense hydration. Our daily shampoo for women and men is recommended for normal to dry hair and gives you salon quality results in the comfort of your own home. PREMIUM INGREDIENTS - This stylist-approved vegan formula contains ingredients such as Wheat Protein, which helps to increase the hair's ability to stay hydrated, strong, and supple. Ceramides add an essential benefit in fortifying and hydrating hair treatment. ADDED SOFTNESS & SHINE – Other key natural ingredients in this protein shampoo include Olive Oil which contains illuminating, softening and emollient properties and Orange Extract, which provides antioxidant, protective and energizing properties. HOW TO USE - Apply this hydrating shampoo to damp hair. Massage, rinse & repeat if necessary. Follow with other Il Salone Milano hair shine products such as the Mythic Conditioner or Mythic Mask. THE LEGENDARY COLLECTION - With over 30 years of experience, Il Salone Milano offers professional hair care products with vegan, salon-quality formulas. Free from paraffins, petrolatum, mineral oils, silicones, and colorants while being proudly made and formulated in Italy.