“The Selling of Untruth in Social Media” is the greatest Plague of our Century! It is a threat to our democracy. A breakdown of trust in society. How can we solve the existential problems of our time if there is no more Truth? Just alternative facts? This book’s power lies in Storytelling. Short, easy to digest, well researched narratives that bites deep into the essence of things. In short, Data-Driven Storytelling. This book is a good read for everyone who owns a smart phone because most of us are clueless on what’s happening in the Tech industry. For beginners, be prepared to be shell-shocked by the revelations you’ll find in this book. A lot of people think that Google is just a search engine and Facebook is a place to see what your friends are doing … we’ll, it’s much more sinister than that. You have to understand “The wheel within the wheel.” To make it more understandable, Jigs Villaflores researched and compared the two centuries of “Untruth.” The 13th century, with the coming of the Albigensian heresy, the “Truth Decay” as Rand Corporation might call it, which ravaged Southern France during the time of St. Dominic and our own 21st century with the coming of fake news that are unprecedented in speed and scale. If you subscribe to Netflix, it may help if you watch the documentary “Social Dilemma” because this, I believe, is where it all began … the unmasking of the dark side of Social Media. For those more advanced, there are a lot of fresh insights in this book like the “User Agreement” is a Contract of Betrayal. The “Like button” in FB is a Trojan horse. If Cookies can speak it will tell : “We have the right to rob you!” And thought-provoking questions like, “If Facebook were Rome, and Mark its King, would it protect its citizens?” It talks about the promise of our age - Digital Omniscience; the “Assembly Line” of Social Media; what’s wrong with the “Business Model” of Big Tech Companies? And the Greatest Heist in the 21st Century which goes unpunished! It even questions the value proposition of Google : “How True is Google’s I Can Find an Answer to Anything?” It asks the verdict on Social Media. “Where’s the beef?” Is Social Media natural food that keeps our body healthy or just junk food? Is it just like a “bag of potato chips,” as Siva would have us believe, just to keep us going but always wanting for more? The question we need to ask in Social Media is, “Does it seriously work on our “Being” or only in the mindless “Doing” of things? For all the benefits that we get from Social Media, the key question here is our privacy. The right to be left alone. How can our individuality flourish without the support of our right to privacy? Who would like their health history, home address or finances be published in the internet? Or be given to third parties without our consent? Welcome to the INTERNET OF THINGS! They have not only invaded our online world. This time, they’re coming inside our homes, putting sensors in our domestic appliances, the clothes we wear, the smart watches we carry. A complete, massive system of surveillance where they can hear and see what we’re doing! How can we fight the onslaught of Super Machines? Finally, it asks the question, “What is the narrative of the 21st century?” Because when people get the story, they move quickly. Is it Cyberpunk’s “High-Tech, Low-life?” Or is it the Eternal story of God’s Providence that never ends