A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated? Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development,  and businesses as well as in social marketing efforts. With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape.  "The technological leap of the new media is just the beginning of a long, expansive revolution that touches on nearly every aspect of human life. Where the book scores is in its ability to dig deep to trace the historical context since the arrival of the Internet and at the same time touch upon a wide range of issues that new media affects -- such as governance, marketing and social impact. This gives us a wide canvas with credible research on which everybody from activists and policymakers to students can engage with the book." -- Madhavan Narayanan, ― Senior Journalist and Writer "The book "India Connected: Mapping the Impact of New Media" outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting." -- Col Rajyavardhan Rathore, ― (Retd.). AVSM, Hon’ble Minister of State for Information and Broadcasting, Government of India "The book "India Connected: Mapping the Impact of New Media" outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting." -- Col Rajyavardhan Rathore, Sunetra Sen Narayan has over 25 years of experience in communications, spanning advertising, print journalism, documentary film production, and teaching. She studied Economics at Delhi University and holds a Master’s in Telecommunications Studies and Doctorate in Mass Communications at the Pennsylvania State University, USA. She is currently Associate Professor at the Indian Institute of Mass Communication. She has teaching experience both in India and the US. She is also the Editor of the academic journal Communicator. Prior to this, she has been a print journalist, writing on business and travel in India. She has recently authored the book Globalization and Television, a Study of the Indian Experience 1990–2010 (2014). Email: sunetran@gmail.com. Shalini Narayanan, DPhil, is an independent Media Consultant and Trainer with two and a half decades of experience in the government and non-government sectors. Her area of interest is new media and its impact on governance. Her academic papers on new media have been published in journals of repute. She joined the Indian Information Service (IIS) in 1990 and took voluntary retirement in 2013. During her career, she held vital posts in All India Radio, Doordarshan News, Directorate of Advertising & Visual Publicity, Employment News etc. She also headed the IIS Department at the Indian Institute of Mass Communication. She has been awarded Best Professor Teaching Advertising Management by ABP News, National B-School Awards 2013. Post retirement, she has contributed to non-government organizations such as the Centre for Digital Financial Inclusion (cdfi.in) and Society for Promotion of Youth and Masses (spym.org). Email: nar.shalini@gmail.com