El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente. “Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” - Daniel H. Pink, author of When, Drive, and To Sell Is Human " Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." - Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence . This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk— Influence  will continue to clarify and inspire the art and science of persuasion for years to come.” - Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University “ Influence  richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” - Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” - Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence  remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” - Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It―and Others Don’t “ Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” - Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” - Joe Polish, founder of Genius Network “ Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” - Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence . Your knowledge base is simply incomplete without it." - Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “ Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” - BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” - Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" - Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence . It’s a tour de force that Cialdini has somehow made more marvelous.” - Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?c