The ultimate resource for learning how to design, plan, build, and manage extraordinary events! Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world’s leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever. Inside Live Events lifts the curtain on how to create successful large events—such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help you create memorable experiences, - design moments and events that matter, - connect people who will change the world, - plan effective experience marketing. Providing clarity, expert guidance, and essential resources, Inside Live Events is an indispensable tool kit. So whether you’re an established event planner or new to this exciting industry, get ready to learn absolutely everything you need to know—from high-level planning to the nitty-gritty details—from two of the top event-planning experts.