Inside the Program: Building Athletic Departments That Win with Honor By Robby Crihfield What does it take to build a championship-caliber athletic department at a small school—without compromising integrity, character, or mission? Inside the Program is a comprehensive and practical guide to building and sustaining an athletic department that succeeds on and off the field. Drawing from real-world experience and grounded in leadership principles, this book walks athletic directors, coaches, and school leaders through the essential components of long-term athletic success. From defining your mission and reshaping culture, to organizing logistics and building rock-solid systems, Inside the Program offers a proven blueprint for creating a high-performance, high-character athletic department. Each section includes actionable strategies, real-life examples, and lessons that apply whether you're leading a small private school or launching a new program from scratch. You’ll learn how to: Align your sports programs with your school’s values and long-term vision - Build a culture of honor, discipline, and accountability - Structure your department with clarity, efficiency, and purpose - Create sustainable systems for scheduling, staffing, transportation, equipment, and more - Develop a step-by-step plan for the next 2, 5, and 10 years Whether you're a first-time AD or a seasoned coach looking to take your program to the next level, Inside the Program is your playbook for transformational leadership in school athletics.