Inside the Brand: Temperley London: Is Alice in her Own Secret Wonderland?

$23.12
by The Fashion And Design Club

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About Temperley LondonIn 2000, Alice Temperley and her boyfriend, Lars Von Bennigsen, founded Temperley London in Notting Hill, a trendy area in London. Lars came from a wealthy German family and it is rumoured that he invested millions in Temperley London, being CEO of the brand until 2013. For Alice, the beginnings of Temperley London was like a fairy tale, a truly Alice in Wonderland experience. Besides opening the Notting Hill store, Alice and Lars had their wedding featured in Vogue in 2002. In 2003, a store was opened in New York, followed by one in Los Angeles. In 2012, the brand opened a massive flagship store in Mayfair in Central London. Alice was also the recipient of numerous top fashion awards.From the outside looking in, it may have appeared that Temperley London was unstoppable. Truth be told, for many years significant problems have plagued the brand, threatening its very existence.The Inside the Brand series 70+ books on luxury brandsControversial by design, these revelatory books divulge many fundamental aspects of a brand that were previously undisclosed. The views expressed are those of the authors and the editor and do not represent any member of The Fashion and Design Club.The Inside the Brand series is comprised of over 70 books on luxury fashion and design brands including: Alexander McQueen, Balmain, Bulgari, Burberry, Cartier, Chanel, Coach, Christian Louboutin, Dior, Dolce & Gabbana, Ermenegildo Zegna, Fendi, Giorgio Armani, Givenchy, Goyard Gucci, Heatherwick Studio, JW Anderson. Hermes, Jimmy Choo, Louis Vuitton, Maria Grachvogel, Prada, Tiffany & Co., Tom Ford, Versace, Victoria Beckham, Vivienne Westwood, and many others.The Inside the Brand series are thoroughly researched covering key aspects of each brand including its history, finances, employees, marketing strategies, and much more. The books assume that the reader has a basic understanding of the designs offered by a brand and hence focus on how it has evolved, and its business operations.Many of the books in this series contain previously unpublished content obtained by interviewing key people from the brands, including individuals working in production, development, pattern cutting, sales, and marketing, as well as interns. Creative directors, brand founders, CEOs, CFOs, investors and Chairpersons have also been interviewed. The Inside the Brand series was commissioned by The Fashion and Design Club for the benefit and education of fashion and design students. The books are independently funded to ensure impartiality. No brand has commissioned, authorised or financially supported these books in any way. Due to the contentious nature of the content, many brands have attempted to prevent publication through legal action or by resorting to threats.About The Fashion and Design ClubSince 2011, The Fashion and Design Club has been a platform for experienced luxury fashion or design executives to meet and discuss a variety of business issues while adhering to Chatham House Rules. The Club’s website launched recently just for these publications is www.thefashionanddesignclub.com.Iayn G Clark has been the Secretary of The Fashion and Design Club since its creation. Iayn’s career milestones include management consultancy for luxury fashion entities.

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