For nearly two decades, Invisible Ink has been the go-to guide for storytellers worldwide. Used by industry giants like Pixar Animation Studios, Cirque du Soleil, Microsoft, Sony Interactive, Disney Feature Animation, and many more, this book has cemented Brian McDonald's reputation as a globally respected expert in storytelling. This updated 2nd Edition brings even more invaluable insights from the award-winning filmmaker and writer. For the first time, McDonald shares new concepts from his acclaimed classes, including a deep dive into "writing from the inside out," the core principle of building stories from the message you want to convey. Learn to craft compelling narratives, engaging characters, and impactful dialogue, all rooted in the natural way people tell stories. Brian McDonald, a sought-after speaker, story consultant and cohost of the award-winning podcast You Are a Storyteller , teaches you how to harness the power of natural storytelling without confusing jargon. Join thousands of readers who have used McDonald's techniques to create stories that resonate and endure.