No developer required Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Vegan & Cruelty-Free (Product not tested on animals) ion Color Brilliance Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid boldly intense results. In 20 to 40 minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.