Lightens up to 8 levels when mixed with developer Conditions, softens and strengthens hair during processing Infused with hydrolyzed keratin, chamomile flower extract and sunflower seed oil Made for all hair types Never reach for bleach again with ion Bright White Creme Lightener. This innovative lightening formula is made with active ingredients like hydrolyzed keratin chamomile flower extract and sunflower seed oil that condition soften and strengthen the hair during processing. The rich and creamy base makes for easy application for even lightening of all hair types up to 8 levels on or off the scalp. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you.