Crème consistency provides easy application Tone pre-lightened or highlighted hair Removes unwanted brassy tones ion Color Brilliance Bright White Toners help remove unwanted brassy tones or warm tones in hair. They can also be used to add cool white and pastel tones. With maximum light reflection and shine you can use multiple shades at once to create a multi-tone effect. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you.