In recent times, behavioral economics has become a household term. Irrationally Rational , written by V. Raghunathan, explores and explains behavioral economics in an accessible manner to the general readership. It captures the key works of the Nobel prize-winners who have contributed significantly to the evolution of behavioral economics, and will bring readers up to speed on how behavioral economics has come to eclipse, if not supplant neoclassical economics over the decades. In telling the story of the evolution of 'human irrationality', the book will also help readers understand where human psychology stands on the rationality-irrationality continuum. Dr. V. Raghunathan is an academic, author, columnist, hobbyist and a CEO. He is currently, Director, Schulich School of Business, India. Since 2013, for three consecutive years, Dr. Raghunathan has been featured in the list of top 50 thinkers in management across India and the Indian diaspora.