This is the completely revised and updated second edition of Pat O'Day's best-selling memoir, "It Was All Just Rock 'n' Roll: A Journey to the Center of the Radio & Concert Universe." The first edition, now out of print, has been selling used for as much as $190 on Amazon.com! This second edition contains over 2,000 textual changes, 20 pages of new stories, and important new pictures. This book tells the story of O'Day's adventures in the radio and concert business and includes colorful stories about Jimi Hendrix, Elvis, Led Zeppelin, Jerry Lee Lewis, Three Dog Night, The Beach Boys, and many other rock-'n'-roll legends. The first edition received countless rave reviews, and the second edition is even better! This is a "must-have" for anyone interested in Top-40 radio and rock music. "A fast-paced, and often rollicking account ." -- Bill Virgin, Seattle Post-Intelligencer, October 24, 2002 "O'Day always was a crackerjack storyteller, and his biography is filled with crackling, sometimes racy anecdotes." -- Patrick MacDonald, The Seattle Times, November 20, 2002 " includes never-before published tales of the Beach Boys, Paul McCartney, Sammy Davis and Jerry Lee Lewis " -- Ernest A. Jasmin, The Tacoma News Tribune, November 17, 2002 As the foremost DJ at radio powerhouse KJR-AM in Seattle, Pat O'Day reigned over the rock music scene in the Pacific Northwest in the '60s. As founder of Concerts West, he revolutionized the concert industry, handling such acts as Jimi Hendrix, Led Zeppelin, The Rolling Stones, Elvis, Bob Dylan, and Frank Sinatra. In 2000, the Seattle Times placed O'Day third on its Top 10 list of the most important music figures in Seattle history--ahead of Jimi Hendrix and Nirvana!