FORMULATED FOR WHITE & LIGHT COATS – Specially designed pet grooming cleanser for dogs, cats with white & light colored coats, helping maintain natural coat appearance & brightness without bleaching agents or peroxides. Safe for multi-colored coats & does not affect darker fur.. SOAP FREE & DETERGENT FREE GENTLE FORMULA – Coconut based cleansing system designed for gentle yet effective cleaning while helping maintain coat softness, cleanliness, and hydration. Free from harsh soaps & detergents, making it suitable for regular grooming, bathing, & pet hygiene maintenance for puppies, kittens, & companion animals. NATURAL OILS AND COAT CARE SUPPORT – Formulated to help maintain the coat’s natural oils and skin balance. Designed for routine pet care, brushing support, detangling maintenance, and coat conditioning without dryness or harsh stripping effects. CONDITIONING INGREDIENTS & GROOMING ESSENTIALS – Enriched with glycerin, vitamins A, D & E, botanical extracts, and conditioning ingredients. Supports coat maintenance, softness, and grooming comfort. Safe for use with spot-on flea treatments and formulated for regular pet care routines. CONCENTRATED PET SHAMPOO – MADE IN USA – Concentrated formula with dilution up to 7:1 or use undiluted. Available in 17 oz travel friendly size and 128 oz gallon size for extended use. Berry scented pet shampoo designed for routine bathing, coat care, and grooming essentials. Jeffers Pet White Coat Whitening Shampoo for Dogs & Cats is a gentle pet grooming solution designed for white, light-colored, & multi-colored coats. This whitening dog shampoo & cat shampoo helps enhance natural coat brightness while maintaining everyday coat cleanliness and freshness. Formulated as a soap free, detergent free, coconut based pet shampoo, it supports routine grooming, bathing, and coat care without harsh additives. This pet grooming shampoo is ideal for dogs, cats, puppies, kittens as part of regular hygiene routines. It is designed for coat care, detangling support, & improved brushing ease, making it suitable for home grooming, professional groomers, pet salon, breeders, & multi-pet households. The berry scented formula provides a clean, fresh fragrance for a pleasant grooming experience that pets & owners love. Safe for regular use on pets, this good quality grooming shampoo supports coat maintenance and everyday bathing needs. It is made in USA with carefully selected ingredients for consistent performance in pet care routines. A top choice for pet owners looking for reliable grooming essentials and thoughtful gifts for pet lovers. This pet shampoo is formulated with optical brightening support for lighter looking coats & conditioning ingredients. It will not extract natural oils from the skin, supporting coat and skin comfort during regular bathing. Safe for use with spot-on flea treatments and made in the USA with high quality ingredients. Enriched with coconut based cleansers, glycerin, vitamins A, D & E, botanical extracts, and conditioning agents, it is designed for everyday grooming and coat care. Available in convenient 17 oz travel friendly size and 128 oz gallon size for extended use. Directions: Wet your pet’s coat thoroughly with warm water. Apply shampoo and work into a rich lather, massaging into the coat. Rinse thoroughly and repeat if necessary. Towel dry and brush for best results. Can be diluted up to 7:1 or used undiluted.