The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD-- The 13 Essential Rules of Selling --provides all the ammunition you need to succeed in an economy where budgetsare being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES: "Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School "It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car "[Girard is] the consummate salesman!" -- Forbes "Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc. Joe Girard is a salesperson, a motivational speaker, and the author of How to Sell Anything to Anybody , How to Sell Yourself , How to Close Every Sale , and Mastering Your Way to the Top . The author was named "World's Greatest Salesman" by Guiness for selling 13,001 cars; Inc. magaine listed him in its "10 Greatest Salespeople of All Time" list. Joe Girard is a salesperson, a motivational speaker, and the author of How to Sell Anything to Anybody , How to Sell Yourself , How to Close Every Sale , and Mastering Your Way to the Top .