Soothing Aromas: This baby cream features calming NaturalCalm scents to help relax baby before bed and can be used as part of your nighttime routine 72-Hour Hydration: Moisturizes for 72 hours until baby's next bath, leaving baby’s skin feeling soft and smooth. Our Formula: Hypoallergenic and no added parabens and dyes; Tested by Pediatricians Clinically Proven 3-Step routine: Warm Bath + Gentle Massage + Quiet Time. Delivers 3 sleep benefits: 1. Increase continuous sleep 2. Reduce night awakenings 3. Increase total sleep time Johnson’s Baby cares for what’s precious: your baby’s precious skin and hair, and precious moments of bonding