Nourishing Formula: Johnson's Baby Moisturizing Lotion with coconut oil, aloe vera, and vitamin B5 moisturizes, protects from dryness, and helps maintain baby's healthy-looking skin; formula hydrates for 72 hours Helps Relieve Dryness: This baby lotion can help fight 5 signs of dry skin such as itchiness, tightness, flaking, scaling, redness. Gentle for newborns & helps protect from dry-ness & strengthens delicate skin. Gentle & Hypoallergenic: This hypoallergenic baby lotion is gentle enough for newborn babies and great for the whole family. Its pH-balanced formula with no added parabens and dyes is suitable for daily use on baby's skin. Pediatrician & Dermatologist Tested: Johnson’s Baby Lotion is tested by Pediatricians and Dermatologists Johnson’s Baby cares for what’s precious: your baby’s precious skin and hair, and precious moments of bonding. Use the baby body lotion as part of a regular skin care routine by massaging onto skin after a bath to moisturize baby’s skin