Giving blonde tones the nourishment they need, JOICO’s Blonde Life Violet Color Enhancing Masque boosts the vibrancy of your colour for up to three washes. Helping to neutralise the look of unwanted brassy hues, the hair mask delivers a veil of colour-correcting pigments across the strands to diminish dulling debris. Meanwhile, its innovative SmartRelease Technology continuously releases a trifecta of rosehip oil, arginine and keratin to promote long-lasting moisture and softness. Working in as little as five minutes, the mask promises effortless detangling, luminous results and a silken feel with a tone-true finish.