Discover clean, clarified hair with the Joico Defy Damage DETOX Cleansing Crème, a deep-cleansing treatment that rinses away all traces of impurities from root to tip. Powered by bio-based chelator and activated charcoal, the formula removes hard water build-up, minerals and copper that can come from your shower water. The cleansing cream helps to revitalise the look of hair, boosting brightness and vibrancy, without leaving it feeling dry or stripped.