Combining the slip of a cream with the shaping power of a gelée, Joico’s JoiFull Volume Styler adds visible fullness to the strands without leaving the hair feeling crunchy. The unique formula pairs rice protein with bamboo extract and lotus flower to help transform the appearance of lacklustre hair with noticeable lift, body and shine. Thanks to SmartRelease Technology, the styler protects against damage caused by daily styling and wear. The multi-purpose formula also works to defend hair from heat damage up to 450°F, while improving the look and feel of strength. Activate JoiFull with your blow-dryer for 24-hour volume.