ORIGINAL AND PURE - Einkorn is the original wheat and is better tolerated by people sensitive to modern wheat. Its gluten is weaker & therefore easier to digest; it should not be consumed by celiacs NUTRITIOUS - Einkorn is packed with lutein, tocotrienols, a form of vitamin E, B vitamins, essential dietary and trace minerals. Free of milk, eggs, peanuts, tree nuts, shellfish, fish, and soy 100% ORGANIC & NON-GMO - Einkorn is the only wheat that has never been hybridized. Jovial Einkorn Flour is USDA Certified Organic & Non-GMO Project Verified. It is not bromated, bleached, or enriched DELICIOUS TASTE - Einkorn has a nutty flavor, silky texture, & buttery yellow color. Einkorn’s gluten is easier to digest and work with than gluten-free flour, yet it bakes the most flavorful bread MADE IN ITALY - We started growing einkorn over a decade ago. To preserve biodiversity, our farmers nurture the soil with long rotation cycles. Farming einkorn for us is a labor of love & dedication